Wednesday, July 01, 2009
Guess who's having a lend of himself?
Herewith an amusing selection of News Ltd CEO John Hartigan’s bon mots at the National Press Club.
That explains the business case to some extent but what about the journalism?
If I had a Power Point presentation I could summarise this whole speech with two points on one slide:
1. If you want to attract readers, break stories people want to read.
2. Give them something they can’t get anywhere else, make it relevant and useful and let them get involved.
Then there are the bloggers. In return for their free content, we pretty much get what we’ve paid for – something of such limited intellectual value as to be barely discernible from massive ignorance.
In the blogosphere, of course, the mainstream media is always found wanting. It really is time this myth was blown apart. Blogs and a large number of comment sites specialise in political extremism and personal vilification.
Radical sweeping statements unsubstantiated with evidence are common.
Now let's have a look at what Mr. Hartigan's own beloved publications are doing to fulfill those requirements. Remember them? Breaking stories people want to read, relevant and useful stories, something they can’t get anywhere else.
Not a sign of any of that "limited intellectual value as to be barely discernible from massive ignorance" Mr. Hartigan see in blogs.
"Radical sweeping statements unsubstantiated with evidence are common."
Anyone care to remind me which one of those "limited intellectual value" blogs published those "unsubstantiated with evidence" phony photos of the naked Pauline Hanson?
Labels: Listening to some people is worse than having a colonoscopy.
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